MARA Rating Methodology

Version 1.2.1 — February 2026

MARA R.A.T.I.N.G.™ METHODOLOGY

Method v1.2.1 — February 2026


1. Purpose & Scope

The MARA R.A.T.I.N.G.™ methodology provides an independent, forward-looking assessment of the likelihood that a medicine — licensed or in late-stage development — will achieve broad reimbursement from leading Health Technology Assessment (HTA) bodies and payers.

A MARA Rating does not evaluate regulatory approval or clinical efficacy in isolation.

It quantifies post-authorisation market-access risk.

The objective is simple:

Enable developers, investors, and decision-makers to know before they go.


2. Rating Philosophy

The MARA R.A.T.I.N.G.™ process adapts internationally recognized risk-rating principles to pharmaceutical market access.

It rests on four core principles:

Multi-factor discipline

Ten structured evidence domains capture clinical value, economic justification, and system integration.

Historical calibration

Domain weights are informed by MARA’s longitudinal rating database, reflecting observed payer behavior.

Independent committee governance

Every rating is determined by a multidisciplinary panel. No single analyst decides.

Continuous surveillance

Ratings are monitored and may be upgraded, downgraded, or placed Under Review when material new evidence emerges.


3. Analytical Framework

3.1 Evaluation Domains

Each asset is assessed across ten standardized domains aligned with HTA logic:

  1. Clinical effectiveness
  2. Health-related quality of life
  3. Cost-effectiveness
  4. Safety & tolerability
  5. Comparator appropriateness
  6. Population representativeness
  7. Care-pathway integration
  8. Budget impact & resource use
  9. Evidence quality & robustness
  10. Residual uncertainty & equity considerations

Each domain includes four calibrated sub-domains and is scored using structured qualitative anchors aligned with published HTA precedents.


3.2 Rating Scale

Domain evidence is converted into a composite letter grade from A++ to C:

GradePlain-English Signal
A++Exceptional likelihood of full reimbursement
A+Very high probability
AStrong outlook; manageable risks
B++Finely balanced
B+Significant barriers
BLow probability without major changes
CReimbursement highly unlikely
No MARA Rating (insufficient public evidence)

Proprietary weighting coefficients, non-linear aggregation logic, and break-points are intellectual property of MARA Rating Company AG and are not disclosed.


4. The R.A.T.I.N.G.™ Process Workflow

R — Robust Evidence Review

All publicly available material evidence is collected, validated, and assessed for maturity, reliability, and payer relevance.

A/T — Aligned 10-Domain Assessment & Historical Weighting

Evidence is mapped to structured scorecards. Domain scores are weighted using MARA’s historical database to reflect payer-aligned precedent.

I — Independent Expert Committee

A multidisciplinary panel (HEOR scientists, clinicians, access specialists, pricing strategists) debates assumptions and sensitivity analyses. Minutes are recorded.

N — Neutral Consensus Determination

Consensus is formed through structured deliberation. Issuers may correct factual inaccuracies but cannot alter analytical opinions.

G — Grade Certification & Publication

The final A++–C rating is issued with documented rationale. Publication may be public or confidential at the client’s discretion.


5. Surveillance & Rating Actions

Ratings are monitored at least annually and ad-hoc upon material developments.

Possible actions:

  • Upgrade / Downgrade
  • Watch Positive / Watch Negative
  • Withdrawn (insufficient evidence or discontinuation)

6. Calibration & Performance Monitoring

Each April, MARA’s Expert Committee reviews performance across the prior year.

If:

  • False-positive rate exceeds 3%, or
  • Overall accuracy drops below 85%,

Coefficient weights are recalibrated.

Threshold bands are stress-tested via bootstrap simulation to maintain ≥95% precision.

A public Annual Results Report is issued each June.


Five-Year Track Record (Current Rule Set)

Across 2020–2025, the MARA model delivered cumulative precision of 97%, with 264 of 272 A-grade assets achieving reimbursement approval by NICE.

Key performance metrics include:

  • Accuracy
  • False-positive rate (FP)
  • False-negative rate (FN)
  • Area Under the ROC Curve (AUC)

False-positives represent material capital risk.

False-negatives represent missed upside.

Precision matters.


7. Independence & Governance

  • Analysts are excluded from commercial pricing negotiations.
  • Committee chairs rotate.
  • High-value ratings require a majority of external experts.
  • Methodology definitions and surveillance policies are publicly disclosed.
  • Proprietary coefficients remain confidential.
  • Internal audit benchmarks ratings against observed HTA outcomes.

Independence is structural, not symbolic.


8. Appeals & Corrections

Issuers may request review upon presentation of new, material evidence.

Appeals are heard by a committee independent from the original panel.

9. Disclosure & Use

The MARA Rating® is an independent opinion of a drug’s market access pharma risk profile and is provided for informational purposes only—not as investment, medical, legal or any other type of advice. All opinions, analyses, and recommendations are statements of opinion, not statements of fact, and are supplied “as-is” without warranty of any kind, express or implied, including accuracy, completeness, or fitness for any particular purpose. Users assume full responsibility for their decisions and any consequences thereof. MARA Rating Company expressly disclaims all liability for any outcomes arising from the use of, or actions taken based on, this report. Report may contain public sector information licensed under the Open Government Licence v3.0.© Crown copyright 2025 and others. All brand names are the property of their respective owners. For reimbursement & HTA professionals only – Not for patients, prescribers or the general public. Rights & Display. © MARA Rating Company AG. Viewing permitted. Reproduction, reprinting, redistribution, scraping, or public display of any MARA rating, badge, letter grade, chart, or the “Primary line” in marketing, IR, PR, sales, paid media, conference materials, or websites is prohibited without a valid MARA Display License. Non-licensees may link to this page/report but may not copy, repost, or restyle our content. Use must include the as-of date, our one-line explainer, and no edits to wording or artwork. No composite marks (do not combine the MARA badge with other logos/seals). No implication of MARA’s endorsement of efficacy, safety, price, or any transaction. “MARA”, “MARA Rating”, and the MARA badge are trademarks of MARA Rating Company AG. academic excerpt: up to 50 words of text (no badge/graphics) may be quoted with clear attribution and link. No commercial use. Misuse or corrections: contact sales@mararating.com.

© 2025 MARA Rating Company. All rights reserved.