Traditional deal diligence often overlooks the most critical question in pharmaceutical value creation: will payers actually reimburse at the price you expect? After seeing billions lost to optimistic pricing and reimbursement assumptions, a group of former HTA assessors, payers, and buy-side experts founded MARA Rating Company. Our purpose is clear—apply the rigor of credit ratings to market-access risk so you have the full picture before capital is committed.
Our Mission
To transform life-science investments by delivering transparent, data-driven ratings that quantify pricing and reimbursement risk—instilling confidence in every decision.
What We Do
• MARA Rating (Complimentary) – A concise snapshot that delivers the asset’s MARA Rating alongside therapeutic-area and industry benchmarks, giving you an immediate read on pricing and reimbursement risk.
• Deep-Dive Report – An evidence-rich report that compares the asset head-to-head with market competitors. Radar visuals, and our ten-factor HTA framework dashboard highlight product strengths and flag potential pricing hurdles early.
• Tailor-Made Studies – Custom analyses built to your exact needs. We compare specific products, therapy areas, and historical outcomes to reveal the likelihood of a smooth pricing and reimbursement pathway for any asset, new or in-market. Each study is reviewed by our expert committee, arming acquirers, licensees, and investors with the insight to negotiate smarter—or walk away.
Why MARA Ratings
- Independent by design — free from conflicts of interest; no sponsorships or post-sale arrangements.
- Rooted in payer reality — proprietary rating algorithm plus a historic HTA database and real-time payer insight.
- Expert-driven — developed and reviewed by former NICE, G-BA, and ICER assessors alongside seasoned pharma veterans.
- Proven impact — our ratings prevent overpayment and accelerate successful launches.
Who We Serve
- Pharma & Biotech — Pharmaceutical companies developing a new product and BD and market-access teams validating pricing and reimbursement potential before acquisition or HTA submission.
- Investors & Private Equity — fast diligence on pipeline and portfolio risk.
- Health Technology Agencies—objective input that strengthens assessment models.
See pricing and reimbursement risk clearly.
Choose MARA Rating Company.